Dream Sports Bats Big: Dream11 Parent to Invest $50 Million in Cricbuzz & Willow TV to Boost Global Cricket Reach

Subham Kumar

14 May 2025 — 2 min read

Dream11 Parent, Dream Sports to Invest $50M in Cricbuzz & Willow TV

Dream Sports, the parent company of fantasy gaming giant Dream11, is making headlines once again. The company has announced its plan to invest $50 million in two well-known sports content platforms, Cricbuzz and Willow TV. Both platforms are owned by Times Internet.

This move comes as Dream Sports continues to expand its presence in the global sports ecosystem. The investment signals a deeper push into sports content, going beyond fantasy gaming.

A Strategic Move to Strengthen Global Sports Presence

Cricbuzz is one of India’s top cricket news and live score platforms. It draws millions of fans, especially during tournaments like the IPL and ICC events. On the other hand, Willow TV is a leading broadcaster of cricket in North America. It holds rights to stream top cricket matches in the US and Canada.

Dream Sports will acquire a minority stake through this $50 million investment. The company plans to work closely with Times Internet to build new offerings and expand the reach of both Cricbuzz and Willow TV. This partnership will focus on content innovation, digital products, and fan engagement.

By investing in these platforms, Dream Sports wants to tap into two major markets, India and the United States. While Dream11 is already a household name in India, this move opens the door to global cricket fans, especially the large South Asian diaspora in North America.

Dream Sports’ Ongoing Expansion Strategy

Dream Sports has been actively expanding its portfolio in the sports tech and media space. The company already owns brands like FanCode (sports streaming and e-commerce), DreamSetGo (sports travel), and Dream Game Studios (game development). It has also invested in various sports startups and digital platforms over the years.

This latest deal fits well with Dream Sports’ goal to become a full-stack sports company. The company aims to connect fans not just through fantasy games, but also through content, streaming, and live experiences.

Cricbuzz and Willow TV, with their large user bases and strong brand recognition, are seen as ideal partners for this vision. The collaboration is expected to help all three companies grow faster and deliver more value to sports fans.

Dream Sports is reportedly profitable and has over 200 million users across its products. With this fresh investment, it reinforces its commitment to long-term growth and content leadership in the sports sector.

Conclusion

The $50 million investment in Cricbuzz and Willow TV marks a big step for Dream Sports. It shows the company’s intent to build a broader sports ecosystem that combines fantasy, content, and streaming. By teaming up with Times Internet, Dream Sports is looking to deepen its global reach and offer richer digital experiences for fans.

As sports consumption shifts more and more online, moves like this may shape the future of how fans interact with games, players, and platforms.