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This article has been contributed by Jishamol. G, Digital Marketing Executive, Nakshathra Wedding Company. A strong online presence is essential for an E-commerce business in this advanced digital age. SEO, or Search Engine Optimization, played a critical role in the E-commerce business by ranking its website at the top of
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Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks. What is a backlink? A backlink, also known as an inbound link or incoming link,
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The day of love has arrived. We have planned a perfect gift for content marketers. What can be more appealing than having a good strategy to work for better SEO management? SEO stands for search engine optimization. It is the process used for improving the quality and quantity of website
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Succeeding in eCommerce takes more than just luck—it requires hard work, thoughtful planning, and determination. The road to success is rarely without obstacles, and even the most dedicated entrepreneurs encounter challenges and setbacks along the way. Building an eCommerce business involves significant time and financial investment. Mistakes, however, are
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So, you are here, finally. Well, how does it feel like to sift through a never-ending list of keywords to finalise on the ones that actually work? It can be tough, very tough. We exist in a timeline where everything is digital-first, and in this arena – finding the right keywords
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They say SEO was cool back then. It is cool even now. In fact, today’s SEO, if done the right way, can yield better results than anything else. Search Engine Optimisation (SEO) has become more crucial than ever for businesses to gain visibility and drive organic traffic to their
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Backlink is the walking part of SEO. Links from strong domain authority sources are a proven way to improve your ranking on search engines. But it’s not organic all the time. Websites pay for getting links to boost their online presence. The cost of link building starts with the
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Today, the world has 6.93 billion smartphone users. You’d agree that content served through social platforms on your phone is something you consume the most. Sharing valuable content on social apps to make connections helps develop a robust online presence. This cross-platform practice helps build links for your
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People who know how to write and write daily, be it for fun, as a hobby, or for a living, always feel that there must be something to put your innate thoughts into words. They write letters, articles, records and minutes of meetings, and all these kinds of letters— joining
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In today's digital age, businesses of all sizes and industries are turning to the Internet to reach and connect with their target audience. As more and more companies establish an online presence, competition is becoming increasingly fierce. In such a world, keeping an eye on competitors has become
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In today’s world, businesses heavily rely on Search Engine Optimization (SEO) to expand their reach and enhance visibility. For Software as a Service (SaaS) companies, having a strong foundation in SEO is crucial for attracting and retaining customers. In this post, we will thoroughly explore the aspects of SEO
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Link Building is an inherent way of making a website more visible and getting higher places in search pages. However, many websites knowingly or unknowingly use critical links that distort the entire website, because of Google's safety rules. Toxic links on your website can quickly cause link penalties
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Did you know that around 66% of web pages are unaware of how effective backlinks are? Their websites are missing out on the advantage that makes them popular. Meanwhile, the coolest and most visited pages are getting new backlinks every month, just like making new online friends. Getting noticed by
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The power of social signals has transformed my profile on platforms like LinkedIn, and Instagram. Getting shares and likes not only helped my content gain visibility but also allowed me to expand my network. Forging meaningful connections through social media marketing was no joke. I used this personal experience to
Skyscraper Technique
The skyscraper method involves finding competitive content that currently gets links and high engagement. What is the goal? To develop outstanding content that other websites can't help but link with. Just like the tallest structure in a city draws attention, the top resource in your niche receives those
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Back when I was 18, I had a website dedicated to my favorite Marvel Universe. It was a labor of love, but my pages often suffered from errors like 404—Broken Links. Obviously, it resulted in weak SEO. Those broken links on my fan site were like torn pages in
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You have the finest website with top-notch content and well optimized yet not discovered by the huge online audience. In this era of mobile-first indexing, where 65% of queries come from the phone, you need to understand how your link-building practice could up your game! Most SEOs don't
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Backlinks are like badges of trust that help websites rank better on Google. Getting these badges is not easy, but once you start getting them, more people visit your website. A recent study by Ahrefs, a tool that helps with this, suggests that you should get backlinks from pages that
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This generation is all about reels, and visual content that is shorter, more appealing, and to the point. Ever wondered what makes these tiktoks, shorts, and reels so addictive in the first place? Well, it is the medium and the purpose. Video content has become a powerful tool for businesses
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In today's digital age, the need for SEO (Search Engine Optimization) is more crucial than ever. With an ever-expanding online landscape and fierce competition for user attention, having a strong online presence has become a necessity for businesses, organizations, and individuals alike. SEO plays a pivotal role in
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Whenever we search for a keyword in Google's search results, it is always the first three results that we click to get the information. In this digital era, having your page appear at the top is paramount for any online business. One of the most important facts about
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In the 1950s, Howard Gossage ("The Socrates of San Francisco") had once quoted, Nobody reads ads. People read what interests them. Sometimes it’s an ad. This quote is significant in the present times, as the world of copywriting and content is ruling the digital platforms. The most
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Marketing is defined as the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services. It is one of the primary components of business management and commerce. Over the years marketing techniques have evolved and have systematically changed from
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